Artera is an art platform used to share, inspire and connect through the power of art. I had the fun and challenging task to develop a unique, bold and cohesive brand identity for Artera, working with an already existing logo. To bring this vision to life, I looked at current art platforms and established a distinctive creative direction that distinguishes Artera in the current art scene. From there, I designed a color palette, typography, layout direction and an interactive website (coming soon).
Creative Direction
Brand Identity
Brand Book Design
Website Design
2023 - 2024
Sample Brand Guidelines︎︎︎
App Feature Visual Identity︎︎︎
Interactive Parallex-Style Website ︎︎︎
Designing Artera's striking website involved a significant emphasis on storytelling. Employing the parallax scroll effect across the landing page, we aimed to guide users on a captivating exploration of Artera's app functionalities. Our goal was to create a truly immersive experience, establishing a personal connection between the user and the art world. Artera is designed to accompany individuals as they venture into the realm of art, emphasizing its role as a community.
Interactive Parallex-Style Landing Page Flow ︎︎︎
